Which of the following is NOT one of the three global marketing strategies?

In the context of global marketing strategies, the focus is on how businesses approach marketing their products or services in different regions. The correct answer is based on the understanding that standardization, adaptation, and glocalization are recognized as key strategies when developing international marketing plans.

Standardization refers to a marketing strategy that maintains the same marketing approach across different markets, capitalizing on the same product, messaging, and branding globally. This can lead to cost efficiencies and a unified brand image.

Adaptation, on the other hand, involves tailoring marketing strategies to fit the local culture, preferences, and regulations of different markets. This strategy recognizes that consumer behavior and market conditions vary significantly from one region to another.

Glocalization combines elements of standardization and adaptation, where firms standardize certain aspects of their marketing but also adapt specific elements to cater to local tastes and preferences. This hybrid strategy helps companies maintain a global brand presence while still appealing to local customers.

Segmentation, while an important component in marketing, does not represent a global marketing strategy in itself. It focuses instead on dividing a market into distinct subsets of potential customers that share similar characteristics, allowing for more targeted marketing efforts. However, segmentation is not a standalone strategy that addresses how to approach global markets.

Thus